What do you do? It’s a question thrown uncautiously into the wind at parties. A half arsed enquiry that bookends mentions of the weather and how you know the host. The answer is either glazed over or full of smoke. Here’s mine, with both.

I can make little things sound big and big things sound like they happen easily. If you love what you do, I can break that love story down and make it feel familiar. I can help people see and hear themselves in something or someone they’ve never laid eyes on. I’m optimistic and curious. That helps me see the beautiful parts of the world. The rest of what I do is easy: I come up with the visuals, words and plan that make them worth remembering.

What does that look like? Direction (visuals), non-fiction (story), strategy (impact), and special projects (all three at once).

I plug into agency models or work directly with founders.

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